Chery Automobile Co. 奇瑞 is an automobile manufacturer that produce cars for mainly Chinese, Indian and Brazilian markets. In 2015, the brand wanted to develop its SUV models and be more attractive to international markets. So the Chinese brand worked with western partners to design its new SUV: the Exeed TX (the whole Exeed serie was designed, in a certain way, to seduce European market). And I had the pleasure to be part of this international team.

Our project was to design the whole dashboard interfaces. The SUV is equipped with a 7” screen, for the basic model, and one of 11” in option. There is also a full digital speedometer.