IDP Sante is a french company based in Beijing that builds healthcare centers for elderly peope in China. The company wanted to develop its brand image and asked to redesign a new logo, define a graphical charter and develop its website.

First of all, I created the new brand image. I started from the first logo version. The main idea was that the “D” and “P” letters formed an “8” which is the Chinese lucky number. I kept the idea to make something more flat and fresh, with new colors and different logos declination for the different services.

As a second step, I built a wordpress website to share the brand’s news and projects built recently: www.idpsante.com