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WeChat Pay & Alipay: Mobile Payments for Chinese Travelers — Worldline

admin — Tue, 06 Jan 2026 10:44:17 +0000

This motion design video tells the story of the Xiao family during a trip to Paris, using a light and relatable narrative to showcase how WeChat Pay and Alipay enable seamless payments for Chinese consumers abroad.

Through everyday shopping situations — buying an ice cream or a gift — the animation demonstrates how both payment solutions allow users to pay easily via mobile apps, with real-time currency conversion, multiple authentication options, and fast, secure transactions. For merchants, the video highlights the benefits of accepting QR-based payments without additional infrastructure, while expanding their reach to a large international customer base.

By combining storytelling, character-driven animation and clear product messaging, the video illustrates how WeChat Pay and Alipay support cross-border commerce, enhance the customer experience, and unlock new opportunities for merchants welcoming Chinese travelers.

Role: Motion design, animation, art direction
Keywords: motion design, fintech video, mobile payments, cross-border payments, WeChat Pay, Alipay, QR payments, retail payments, international commerce

Direct Pay: QR Code Payments (New Zealand) — Worldline

admin — Tue, 06 Jan 2026 09:34:43 +0000

This motion design video promotes Direct Pay, a QR code payment solution developed for the New Zealand market, enabling fast, secure and card-free transactions through Tap on Mobile.

Set in a hair salon, the video illustrates a simple everyday payment scenario where customers scan a QR code and pay instantly via their banking app. The narrative highlights the key benefits of Direct Pay: lower transaction fees, overnight settlement, secure payments, and a surcharge-free experience, making it an attractive solution for small and local businesses.

All visuals in this project were fully generated using generative AI tools (Midjourney), allowing for rapid visual exploration and stylized environments while supporting the storytelling. Combined with motion design and clear product messaging, the project demonstrates how GenAI can enhance creative direction and visual production in fintech communication.

Role: Motion design, animation, art direction, generative AI visuals
Keywords: motion design, fintech video, QR code payments, Direct Pay, Tap on Mobile, mobile payments, generative AI, AI-generated visuals, Midjourney, New Zealand

Always On: Social Media Ads Campaign — Wordline

admin — Thu, 11 Dec 2025 14:07:15 +0000

As part of Worldline’s “Always On” marketing campaign, I contributed to the production of a large series of motion design videos for social media advertising. The objective of this annual campaign is to promote Worldline’s payment products and merchant solutions to businesses across Europe through continuous digital visibility.

Designed as a multi-phase campaign (up to six waves per year depending on seasons, product launches, or promotional periods such as summer and winter), the strategy follows a classic SEE / THINK / DO marketing funnel:

SEE — show the products to merchants
THINK — create a need
DO — encourage them to buy

More than ten designers — including graphic designers, motion designers, and web integrators — collaborated on this project. Because of the scale of production, rigorous file management and collaborative workflows were essential to keep assets organized and ensure a smooth production pipeline across teams.

On the motion design side, the goal was to produce adaptable video assets for paid social campaigns distributed across several advertising platforms: Meta Ads, TikTok, YouTube, and Google Ads.

The campaign targeted four major European regions:

Switzerland (English, German, French, Italian)
Benelux (English, Dutch, Flemish, French)
Nordics (Danish, Finnish, Norwegian, Swedish)
CEE – Central & Eastern Europe (Czech, Hungarian, Polish)

Each campaign asset had to be localized and adapted across multiple languages, markets, and advertising formats, including:

Meta: 4:5, 9:16, 16:9
TikTok: 9:16
YouTube: 9:16, 16:9
HTML display formats: 300×250, 300×600, 970×250

Beyond simple translation, many markets required specific product interfaces, localized messaging, and tailored visual elements, which meant continuously adjusting graphics, typography, UI visuals, and animations to maintain both brand consistency and local relevance.

This project required a strong focus on scalable motion design systems, efficient asset production, and the ability to deliver high volumes of advertising creatives optimized for performance marketing, social media campaigns, and multi-platform distribution.

Role: Motion Designer, Social Media Advertising Campaigns
Keywords: motion design, social media advertising, social media video, paid social ads, performance marketing video, digital advertising campaign, motion design for brands, marketing video production, multi-format video campaign, multi-language campaign adaptation, motion design system, advertising creatives, product promotion video, B2B marketing video, fintech marketing content.

Payments Solutions for the UAE — Worldline

admin — Sat, 15 Nov 2025 08:50:32 +0000

This motion design video was created to promote Worldline’s payment solutions for businesses operating in the United Arab Emirates. The film highlights how Worldline supports global companies with end-to-end online payment solutions, enabling them to accept domestic and international cards, mobile payments, and scale their operations locally and globally.

Through dynamic motion graphics and a strong narrative focused on ambition, growth, and performance, the video positions Worldline as a trusted partner for businesses expanding in the UAE, emphasizing higher approval rates, optimized costs, flexible remittances, and seamless global expansion.

Role: Motion design, animation, art direction, video editing
Keywords: motion design, corporate video, fintech video, digital payments, online payments, international payments, UAE business solutions, payment technology, Worldline

Mobile & In-App Payments for Vending and Self-Service — Worldline

admin — Sat, 24 May 2025 15:25:56 +0000

This project brings together two motion design videos showcasing Worldline’s self-service and vending payment solutions, designed for semi-unattended environments and smart food distribution.

The first video highlights Worldline Tap on Mobile for vending machines, enabling fast and secure contactless payments on iOS and Android. With support for Visa, Mastercard, Apple Pay, Google Pay and digital wallets, the solution is MPoC-certified and tailored for semi-unattended use cases across Europe.

The second video focuses on smart fridge and in-app payment experiences, allowing users to reserve meals online, pay digitally, and retrieve their order seamlessly on-site. Together, both videos demonstrate how eCommerce, acquiring and terminals combine to create a smooth, flexible and intuitive payment journey for modern self-service environments.

Through dynamic motion graphics, product storytelling and clear UI animation, this project illustrates how Worldline simplifies payments while enhancing convenience for both operators and end users.

Role: Motion design, animation, art direction, editing
Keywords: motion design, fintech video, vending payments, self-service payments, Tap on Mobile, in-app payments, contactless payments, UI animation, corporate video, Worldline

Tap on Mobile: Motion Design Video for Contactless Payments — Worldline

admin — Sun, 04 May 2025 11:47:30 +0000

This motion design video was created for Worldline Tap on Mobile, a contactless payment solution that allows businesses to accept payments via smart devices — iPhone or Android — without additional terminals or hardware.

The animation demonstrates the ease, speed and security of the Tap on Mobile experience, highlighting features like Visa, Mastercard, Apple Pay, Google Pay and alternative digital wallet acceptance, fast onboarding, PIN-secured high-value transactions, app integration for SMEs and large enterprises, and automatic digital receipts.

Through dynamic motion graphics, UI animation, and product visuals, the video communicates how Tap on Mobile simplifies payments, enhances the customer experience, and enables businesses to grow and retain their customer base, whether for small shops or large brands.

Role: Motion design, animation, art direction, editing
Keywords: motion design, corporate video, product animation, fintech video, UI animation, Tap on Mobile, contactless payments, digital payments, SoftPOS, B2B video, Worldline

Motion Design for the Gaming Industry — Worldline × Gamescom

admin — Sat, 19 Aug 2023 10:20:55 +0000

This motion design video was created for Worldline on the occasion of Gamescom 2023, the world’s largest video game trade fair held in Cologne, Germany.

Inspired by gaming culture and its vocabulary, the video highlights how Worldline supports video game publishers and digital platforms with secure, scalable and global payment solutions. Using a narrative built around levels, XP, skills and progression, the animation positions payment technology as a key ally to help businesses grow, expand internationally and focus on creativity.

Through dynamic motion graphics, typography animation and game-inspired visuals, the video showcases Worldline’s strengths: local and alternative payment methods, fast integration, customizable solutions, and reliable infrastructure, designed to support the entire gaming ecosystem.

Role: Motion design, animation, art direction, editing
Keywords: motion design, corporate video, fintech video, gaming industry, digital payments, B2B communication, branded content, Worldline, Gamescom