IDP Sante is a french company based in Beijing that builds healthcare centers for elderly peope in China. The company wanted to develop its brand image and asked to redesign a new logo, define a graphical charter and develop its website.

First of all, I created the new brand image. I started from the first logo version. The main idea was that the “D” and “P” letters formed an “8” which is the Chinese lucky number. I kept the idea to make something more flat and fresh, with new colors and different logos declination for the different services.

As a second step, I built a wordpress website to share the brand’s news and projects built recently: www.idpsante.com

Shandong Ruyi Group 山东如意 is a clothing and textile company that owns the French company SMCP (owner of fashion brand Sandro, Maje and Claudie Pierlot). The Group is the largest textile manufacturer in China and has ambition to become the Chinese equivalent of LVMH.

The company wanted a designed website to improve the Group visibility on the internet. The idea was to promote their world. So a fashion and luxury Group, with a factory at the cutting edge of technology and an entrepreneurial spirit that conveys Maoist and government heritage and traditions.

See more about the Group website: www.chinaruyi.com

Let see it with a short animated prototype below.