Talking about your brand is not an easy job to do. During a show, you have to be very impactful in a short period. Your potential partners or clients are just watching for seconds at your stand. So you have to catch their eyes very quickly.

With video you can share information very quickly in a graphical way to catch your audience in a very efficient way. In this example, the truck components seller Robert Lye wanted to tell a story about its history, the components they sell and services they offer.

Chery Automobile Co. 奇瑞 is an automobile manufacturer that produce cars for mainly Chinese, Indian and Brazilian markets. In 2015, the brand wanted to develop its SUV models and be more attractive to international markets. So the Chinese brand worked with western partners to design its new SUV: the Exeed TX (the whole Exeed serie was designed, in a certain way, to seduce European market). And I had the pleasure to be part of this international team.

Our project was to design the whole dashboard interfaces. The SUV is equipped with a 7” screen, for the basic model, and one of 11” in option. There is also a full digital speedometer.