This motion design video promotes Direct Pay, a QR code payment solution developed for the New Zealand market, enabling fast, secure and card-free transactions through Tap on Mobile.

Set in a hair salon, the video illustrates a simple everyday payment scenario where customers scan a QR code and pay instantly via their banking app. The narrative highlights the key benefits of Direct Pay: lower transaction fees, overnight settlement, secure payments, and a surcharge-free experience, making it an attractive solution for small and local businesses.

All visuals in this project were fully generated using generative AI tools (Midjourney), allowing for rapid visual exploration and stylized environments while supporting the storytelling. Combined with motion design and clear product messaging, the project demonstrates how GenAI can enhance creative direction and visual production in fintech communication.

Role: Motion design, animation, art direction, generative AI visuals
Keywords: motion design, fintech video, QR code payments, Direct Pay, Tap on Mobile, mobile payments, generative AI, AI-generated visuals, Midjourney, New Zealand